Why Quality Content is Crucial for Online Growth
Barriers to creating branded videos on a budget have been significantly lowered thanks to affordable content software (and let’s face it, the quality of the iPhone camera) but that doesn’t mean lo-fi content is the best option for your brand. Here’s why:
Content is Complex
Producing content involves many moving parts put together by a team of skilled, technically proficient professionals who can translate your brand narrative, tailor that to your target audience, and produce engaging content that converts to sales and helps grow brand awareness. They’ll also ensure that each piece of content is customised to your chosen platform for a great user experience and the best chance of engagement.
Depending on the type of product or service you’re offering, low-quality brand assets don’t generally inspire trust, engagement, or brand loyalty.
62% of consumers are more likely to have a negative perception of a brand that’s published a low-quality video.
Great content promotes itself
Today, brands are like personalities; consumers don’t just buy brands, they buy into brands and what they stand for. Good content engages with its audience, boosting brand perception, sales, and loyalty.
Great content also gets shared — 70% of consumers say that they’ve shared a brand’s video with friends. When your audience are motivated to share your content they’re doing your marketing for you, pushing your brand in front of more eyeballs and growing your customer base and social channels. Video content should be a priority. People spend over 88% more time on a page on if there’s video on it.
An Experienced Eye
One of the many advantages of working with professional content producers is that they see what you don’t; they’ll recognise strengths and identify opportunities that you may have missed, which is invaluable when it comes to evaluating and determining brand perception and customer connection.
Professional content producers will take an individualised, specialised approach and tailor their work to your commercial needs. crybaby has experienced producers and directors who are experts in quality brand content and campaign creative and our roster of collaborative creatives, highly skilled crew, and access to a wide, diverse talent pool will take the load off your internal team and positively benefit your brand and your marketing efforts.
Hiring a Content Agency Can Save You Time & Money
There are multiple moving parts to creating content. From storyboarding the creative, to booking the right crew, casting on-brand talent, planning the run of the shoot, pretty much minute by minute, to managing the shoot and ensuring you’ve squeezed as much content out of the day/s as humanly possible. Then you need to unpack all you’ve captured; image and video selection and the edit process on that selection is a highly specialised process in itself. [And can be a major headache for someone who is not well-versed in the creative process, trust us.]
Sure, you can try to save some budget by pulling a content shoot together in-house but unless that’s a skill in which you or your team are experienced, it can end up costing you way more time and money than you can fathom. crybaby has been onboarded by many clients to reshoot content shoots or campaigns gone wrong and while we’re happy to do that, it’s better to get us in at the beginning.
No one works more efficiently than a production agency that is super connected with industry professionals, have great talent at their fingertips, and who does this work day in, day out. And that’s us.
View a selection of our client campaigns for best-in-category content examples here