We were hand-picked by Zip Co.’s marketing lead to create the ‘Own The Moment’ campaign; their first local creative project to capture that feeling of freedom in owning the way you pay. Stretching over two, carefully planned days, the shoot enabled us to capture stills and video content for a predominately digital campaign.
To reflect Zip Pay’s broad target audience, we stretched our casting net wide and deep in the search for relatable amateur talent. Working with “real people” definitely adds a layer of complexity, especially on a tightly timed schedule, but the end result thrilled our client and helped grow Zip Pay’s brand awareness and customer base.
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