the work

Wrinkles Schminkles

Brand Refresh

we love nothing more than a brand refresh.

On the eve of their 10th birthday, wrinkles schminkles came to us to help bring their fresh new perspective on ageing to life with the brand’s first-ever brand campaign. First up, we got patching; we’d seen the brand go viral on TikTok but weren’t wise to the transformational effect of their medical-grade Silicone Patches. [Just wow.]

We then worked closely with their team to land a creative treatment that was true to the new brand positioning and scoured the country looking for the perfect mix of talent: naturally beautiful, relatable women in their 30s, 40s and 50s with the right amount of personality to help land the brand’s fun, cheeky tone of voice. We ran our signature multiple-set situation to squeeze as much juice out of the budget as poss; simultaneously shooting a brand piece and some educational content in one studio while landing an ambitious list of stills for their website, digital advertising and social media platforms in the other. Multi-taskers R Us.

Watching our client’s reaction to the work as it came together seamlessly before her eyes reminded us why we love what we do. In fact, so happy was the CEO that she moved her return flight home forward, knowing she could skip town without concern and leave the rest of the day in our capable hands. We give great content. [And early marks.]

“Our Wrinkles Schminkles stand at this year’s Priceline Beauty Prescription was our best and most popular yet. And a big part of that success had to do with our new crybaby campaign of stills and video content that really helped bring our activation space to life. It made such a difference to be able to showcase our fresh, new look and brand positioning to such an influential crowd of media and influencers.”

— Gabrielle Requena, Founder of Wrinkles Schminkles

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