the work

Vida Glow

global campaign

We put what’s on the inside on display for the outside world to see.

For Vida Glow’s first ever global campaign we took over airports, billboards, shopping centres and your iPhone to launch the rebrand of Australia’s most iconic ingestible beauty brand.

We worked in true collaboration with the Vida Glow team to communicate just what it is that sets their product apart. A year in the making, a four-day shoot, multiple locations and pouring rain our biggest challenge became our greatest highlight. But that’s just the kind of team we are. High risk = high reward.

It was an honour to take one of our long-standing clients global with the expertise of some of Australia’s most prominent talents; Derek Henderson, Ben Morris and Nicole Bonython-Hines and DOPs Don Buppapirak and Pete Daley. 

We’ve long worked with this pioneer of the Australian beauty industry to develop their brand identity, so to be a part of visualising their global voice has been a true privilege. Team Vida Glow are visionary, driven, ambitious - a partnership that couldn’t have suited us better.

"Vida Glow worked with Crybaby on the production of our global brand campaign. It stretched to over a year in the making, and Crybaby were an integral part in bringing this to life.
Their communication and organisation along the way was second to none, we always felt in very safe hands. They have a great eye for detail and leave no stone unturned when it comes to production. In fact, Crybaby produce the very best run-sheets in the industry!
When working with Clare and the Crybaby family it is like working with an extended team - they listen to the client and workshop ideas to achieve the best outcome. Clare has a very collaborative approach, she’s well connected in the industry and brings great energy and passion to every job."

Rachel Dawson, Creative Director - Vida Glow

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