the work

Ultra Violette

sun protection

We love collaborating with skinscreen Queen Ultra Violette.

A true challenger brand dedicated to disrupting the sun-protection category, they’re very clear and confident about their brand identity, vision, and target market. crybaby has worked with Ultra Violette since the brand’s inception on creative direction, production, and post-production from their initial brand launch through to their recent campaign, VERY ULTRA.

We’ve created still imagery and video content for their website, digital advertising, and social media channels (YouTube, Instagram, Tik Tok) from full brand campaigns through to engaging How-To and individual product videos. We’re super proud to creatively support and collaborate with this innovative Australian brand in their mission to future-proof faces all over the globe. [And we wear their skinscreens every day, without fail.]

“I LOVE working with the team at crybaby - and have worked with them now for over four years and across three different brands. The deliver an exceptional result that nails the brief every time. Now that I have my own business, I can honestly say I wouldn’t trust anyone else with the creative!”

— Co-founder, Ava Matthews

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