the work



Five years down the road & we’re still happily creating content for this tech leader & innovator.

We’re super proud of our long-standing relationship with software giant Microsoft, one of our founding crybaby clients. We first met in 2016 and went on to help launch their ground-breaking laptop-tablet hybrid: the Surface Pro 4 with the discerning crowd at Mercedes Benz Fashion Week Australia. Since then, we’ve enjoyed an ongoing relationship with Team Microsoft, helping them to dial up their story telling, connect with their customers via webinars, and launch innovative new products into the market be it B2B or B2C products such as Azure, Office 365, and Surface with engaging video content and stills.

Together, we’ve travelled all over Australia to meet and hero a range of Microsoft customers who use their technology to improve the communication and reach of their often remote businesses. And crybaby happens to be one of those customers.

“I’ve had the pleasure of working with crybaby on a number of projects over the last three years and have thoroughly enjoyed every experience. Their ability to dive right in, be agile in the face of what are often fairly vague briefs and short timelines, and the quality of the work that is produced at the end of a project results in a truly exceptional experience.
A recent project saw us creating a really unique digital video encompassing the key message of a new product in Australia using static imagery only.”

— Microsoft cloud & enterprise marketing communications lead, Sammi Coombes

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