Led by crybaby Creative Directors Clare Alstin and Catherine Stone, with Elle Presbury on stills, we created our very own Love Island Spanish villa on location in Byron Bay where we battled wild weather and tight turnarounds to hero Le Tan’s Uber Dark range while crafting a compelling visual narrative. While the TVC needed to align with the look and feel of the cult reality-TV show, it also needed to live beyond the island on other platforms to amplify the campaign and deliver more bang for budget. At crybaby, we’re known for creating a fresh take on beauty, whether it’s for a large-scale TVC, an aspirational stills campaign or engaging digital content. Experience how a tan is a total vibe and watch our Le Tan TVC below.
Stats highlight: there were 6,128,960 million impressions in the first three weeks of airing on 9Now.
Over to our happy client:
“Selecting the right creative agency can make or break your campaign, and we absolutely chose right when we enlisted crybaby productions to work on one of the largest campaigns in Le Tan’s history. There are so many attributes I could list that make them a fantastic agency to work with, however it was the genuine commitment to the project each team member displayed, day after day, regardless of the challenges the team had to face that was utterly inspiring and appreciated. I would have no hesitation to recommend crybaby productions.”
