the work



Behind every great woman… is a team of skilled creatives and an experienced production agency to bring it all together.

For the launch of the new Hyundai Venue, crybaby was engaged to help translate the lifestyle, design, and functionality of this new model into an empowering print and digital campaign. Celebrating self-made women driving their own success, we created an aspirational but relatable series of stills and video content starring not just the Hyundai Venue but a diverse range of talent across the arts, sport, and business sharing a powerful, personal narrative.

The campaign was incredibly well received by women both within and outside of Hyundai’s target market and helped drive brand awareness and positive perception.

crybaby video content delivered over 3.5 million impressions across the three-part series which was 134% of the target. It also delivered over 459,000 social video views across the series which was a significant 230% of the target.
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