the work

Gatsby Global

men’s grooming

Some jobs are as fun behind-the-scenes as they look on the other side of the lens. This was one of those jobs.

The leading men’s grooming pioneer in Asia discovered us through a campaign we’d created and successfully managed remotely for Ponds Asia in Bangkok. Based in Japan, Gatsby Global briefed us to create a TVC and a social media campaign of video and stills content to help launch two new hair styling products in the brand’s distinctive style. Finding the right talent with the looks and skills to bring our creative to life was a challenge but we landed on a cast of emerging local actors and took over a barbershop to make Gatsby magic.

With stakeholders in Singapore and Japan, we kept our clients connected to the creative as it happened — and happy at every stage of the process. Speaking of happy, for us this project was as fun to direct and produce as it looked in the final cuts.

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