the work

Ellus & Krue


‘Just go for it,’ they said. And we did.

Family-founded skincare start-up Ellus & Krue presented us with the gift that is total control, allowing us to handpick the best of the best creatives to realise our vision for their science-driven brand. We collaborated with a specialist brand consultant and art director to build a new brand image from the website up, with supporting content for their social channels and future retail partners. Inspired by Ellus & Krue’s new positioning — Inspired by nature, informed by science — we crafted a premium campaign to help elevate and drive brand awareness.

The Ellus & Krue campaign (shot in three different studios simultaneously to make the most of the budget), featured a hero brand video and educational product videos that were both aspirational and instructive, while calling out key brand pillars. We supported these assets with an editorial-style stills campaign and product still life imagery. All of which has been run across the brand’s website and social channels.

“Clare, Sophie and the entire crybaby team were such an amazing company to work with. We could not be more thrilled with how our content turned out. They delivered everything on time, they're absolute professionals, and it was just a great experience working with them. I would highly recommend them.”

— Ellus & Krue Founder, Kimberley Vershuur

← back to menu

keep in the loop with our occasional updates & intel

thanks! we'll be in touch
Oops! Something went wrong while submitting the form