the work

Vida Glow

Ingestible Beauty

Vida Glow celebrate strong, interesting women & we love them for that.

A client who shares our passion for inclusivity, diversity, and talent who are more than just pretty faces lights us up. Ingestible health and beauty innovators Vida Glow are valued crybaby collaborators and it’s our literal pleasure to create engaging, female-led content for them. Vida Glow have engaged us on 9 different projects (and counting) ranging from more lo-fi social content collaborations with on-brand beauty experts and influencers through to high-impact product launch campaigns. We’ve produced editorial-style stills, still life product imagery and video content to support their global marketing and advertising campaigns.

Team Vida Glow are laser-focused on global domination so the pace is generally fast and furious meaning speedy return to briefs, quick casting, and hyper-organised execution and editing to get the most out of our shoot days — and we thrive on that. We’re proud to work with this Australian-born powerhouse as they continue to evolve their brand identity, grow their product offering, and help their customer base be brilliant always.

“crybaby have been a pleasure to work with over the past two years. They are always so accommodating, welcome last-minute briefs, help expand on creative ideas, and have a way of working where you feel like you are their only client. Their production schedules are second to none and they make sure you achieve the optimum results on shoot days.
Love working with this all-female powerhouse!”

— Vida Glow Creative Director, Rachel Dawson.

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